Lexical Saturation of a Contemporary Intellectual AD in the English and Russian Languages: a Comparative Study

Abstract

The article deals with the interpretation of the copyright considerations regarding the concept of an intellectual advertising text as a type of a secondary text and its features.The paper gives the author’s consideration of intellectual ad as a variation of a secondary text. Intellectual Ad text is regarded as a text-resume to any novel, a short description of its contents, heroes’ references, some information of an author etc. The Paradigm of composition features of the studied texts is complemented by special language content (saturation) which becomes apparent in the ad by methods of manipulation skillful tricks and language influence. Intellectual ads are qualified as creative, bright and attractive, effective and easily memorable ones, performed verbal messages and sent to the potential readers in accordance with the requirements of publishers.