POLITICAL CAMPAIGNING AND PROPAGANDA ON TELEVISION: FEATURES OF USE

DOI: https://doi.org/10.26565/2220-8089-2023-43-06
Keywords: TV channel, media, propaganda, agitation, political advertising, PMI, elections, government policy

Abstract

The topic of political campaigning and propaganda on television is highlighted with an emphasis on methods, effectiveness and ethical aspects of influencing public opinion and political processes. Analyzes the various methods and tactics used in political campaigning on television, including emotional impact, imagery, and rhetoric, and examines their impact on shaping public opinion and audience behavior.

The work compares the practices of political campaigning in different countries and contexts, which makes it possible to highlight the main differences and similarities in approaches to the use of television campaigning. This analysis reveals the importance of political context and cultural characteristics for the formation of effective communication strategies through television. Such important ethical issues related to the use of television propaganda as freedom of information, manipulation of public opinion and the need to protect society from unwanted negative influence are considered. Particular attention is paid to the potential of technological change, transparency and the development of ethical standards to improve the practices of using television campaigning for political purposes.

The final conclusion of the work emphasizes the importance of studying and understanding the impact of television campaigning on public opinion and socio-political processes, as well as the need to observe ethical norms in the process of preparing and publishing material of a socio-political nature to ensure freedom of information and protection of democratic values in society.

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Author Biography

Maksym Honcharenko, V.N. Karazin Kharkiv National University, 4, Svoboda Sq., Kharkiv, 61022, Ukraine

PhD student, Department of Political Sciences.

References

Gurkivska, A. 2021. Conceptualization of the concept of "political propaganda". Bulletin of Lviv University. Philosopher-political scientist series. Studies. 35 :. 150-160. URL: http://www.fps-visnyk.lnu.lviv.ua/archive/352021/35_2021.pdf

Namestnik, V. 2023. Ukrainians began to watch television less often due to «Ukrainian propaganda». Manipulation UR.L.: https://disinfo.detector.media/post/ukraintsi-pochaly-ridshe-dyvytys-telebachennia-cherez-ukrainsku-propahandu

Bayrachna, L.K. 2013. The role of mass media in shaping the political image of state power, Information and Law 3(9) : 97-104. URL: http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?21DBN=LINK&P21DBN=UJRN&Z21ID=&S21REF=10&S21CNR=20&S21STN=1&S21FMT=ASP_meta&C21COM=S&2_S21P03=FILA=&2_S21STR=Infpr_2013_3_11

Published
2023-06-30
How to Cite
Honcharenko, M. (2023). POLITICAL CAMPAIGNING AND PROPAGANDA ON TELEVISION: FEATURES OF USE. The Journal of V.N. Karazin Kharkiv National University. Issues of Political Science, 43, 47-50. https://doi.org/10.26565/2220-8089-2023-43-06
Issue
Vol. 43 (2023): Issues of Political Science
Section
GENERAL

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