COMMUNICATION WITH VOTERS: FACTORS OF EFFECTIVE INTERACTION
Abstract
The present paper is devoted to the study of the phenomenon of communication between politicians and potential voters, its relationship with agitation specific to different target audiences, including the use of modern means of communication. Factors that contribute to successful communication are considered and presented, depending on the specifics of the audience. The problem of effective communication in Ukrainian society is relevant in many areas. Research on this issue takes place in the scientific sphere, non-profit organizations, the public sector, the political environment. The article analyzes the effectiveness of the use of various means of communication with a potential voter, variations in the content and form of information in the interests of increasing political influence. The possibility of analyzing information policy and its adjustment is considered separately. The study of the specifics of the application of various communication technologies demonstrates the possibility, based on objective data, to increase the effectiveness of political communication. As a result, it becomes possible to adjust the tactics of communication between the government and the population, forecasting, detecting and combating dangerous manipulations for society, determining the potential audience of politicians. The analysis provides effective tools for exposing manipulative technologies of political influence.
It is proved that the effectiveness of various means of communication is due to external and internal factors inherent in a certain category of potential voters. Among them are the factors of traditionalism of a certain political worldview for a particular area, age and marker status of the target audience, the density and living conditions of the audience, its number, education and financial status.
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