- ISSN 2218-2926 (Online)
International on-line journal
Published since 2010
This issue of the journal offers results of interdisciplinary studies of the discourse of advertising and branding, fiction, parliamentary debates, and film with a special focus on their cognitive, pragmatic, functional and sociocultural analysis. It brings together linguists from different regions of Ukraine and Bulgaria who suggest innovative cognitive approaches to possible worlds of a literary text character and to multimodal verbal, visual, and verbal-visual puns in translation; discuss the new reality of storytelling in advertising and branding in the pandemic period of online communication and content digitalization; search for cognitive-pragmatic and sociocultural properties of impoliteness in parliamentary discourse in Bulgarian, English, Polish, and Ukrainian; and reveal the functions of heraldic symbols in the English fiction.
For linguists, teachers, graduate students and undergraduates.