„MARKETING” STRATEGIES OF TERRORISM

  • Д.В. Прошин
Keywords: terrorism, „marketing” strategies of terrorism, audience, mass media

Abstract

In the article, the phenomenon of „marketing”, „soft” strategies of terrorism (i.e. those of „presenting” and „legitimizing” terrorist violence) is analyzed. Main „soft” strategies (such as strategy of segmentation, strategy of positioning, strategy of using marketing communications) are outlined. Circumstances under which „soft” strategies of terrorism may be relatively effective are considered. Some suggestions with regard to blocking the effect of these strategies are made.

Downloads

Download data is not yet available.
Published
2012-10-29
How to Cite
Прошин, Д. (2012). „MARKETING” STRATEGIES OF TERRORISM. The Journal of V.N. Karazin Kharkiv National University. Issues of Political Science, (1031), 176-182. Retrieved from https://periodicals.karazin.ua/politology/article/view/3003
Section
ГЛОБАЛІЗАЦІЯ, ТЕРОРИЗМ І МІЖНАРОДНІ ВІДНОСИНИ