Strengthening the export potential of Ukraine in the context of integration into the world economy

Abstract

The article is devoted to the study of ways to strengthen and develop Ukraine's export potential in the context of integration into the global economy. The research subject aims to analyze the current state of exports, identify the main challenges and barriers faced by Ukrainian exporters, and develop strategies to enhance the competitiveness of Ukrainian products in international markets. The object of the study is Ukraine's export potential. The article also examines the possibilities of expanding the geographical structure of exports, which is an important step toward reducing dependence on specific markets and increasing the resilience of the Ukrainian economy. The goal is to explore the barriers and challenges hindering the development of Ukraine's export potential in the context of the country's current economic crisis amid active military operations. Research methods include a systematic analysis, statistical data analysis, and factor analysis to establish cause-and-effect relationships. The proposed export development strategies focus on supporting the national brand, fostering innovation, and implementing new technologies, which will ensure long-term export growth and Ukraine’s successful integration into international economic processes. Ukraine possesses significant export potential, particularly in the agricultural sector, IT industry, energy, and metallurgy, which can contribute to stable economic growth amid integration into the global economy. However, realizing this potential is accompanied by numerous challenges and barriers that require a comprehensive approach to overcome. The primary challenge for Ukraine's exports remains the military conflict, which has led to significant destruction of critical infrastructure, production facilities, and logistics chains. The closure of Black Sea ports has affected the ability to export agricultural products and other essential goods, which are crucial for Ukraine's economy. Additionally, economic and political instability caused by the war negatively impacts investment inflows, limiting opportunities for modernization and export potential development. The results of the research reveals problems in Ukrainian exports caused by the military conflict and the blockage of production and infrastructure tools for conducting export activities. To overcome these challenges, Ukraine needs to focus on several key strategies. An important step is restoring and modernizing infrastructure, especially transport infrastructure, which reduces logistics costs and improves access to international markets. Integration into the global economy requires actively implementing new trade agreements and diversifying export markets while applying innovations and modernizing production. Conclusion: based on the conducted research, various strategies for improving Ukraine’s export potential in the global market have been proposed.