Іmprovement financial management of enterprise taking into account technologies for attracting additional financial resources

Abstract

Economy in Ukraine is experiencing a crisis today. The consequences of the crisis affect the economic activity of an enterprise. One of the possible tools to improve the financial management of an enterprise is to optimize the business process of financial support. Since one of the key indicators of efficiency of economic activity of an airport is passenger traffic, its forecasting is one of the main sources of relevant information for effective financial management of an enterprise. This is proposed to be achieved through the quality management of the subsidiary process of selecting the optimal proposal for attracting additional financial resources. The subject of research in the article is theoretical and methodological approaches to attracting additional financial resources to finance the economic activities of an enterprise. The goal is to generalize the theoretical foundations and provide applied recommendations for improving the financial management of an enterprise on the basis of attracting technologies of additional financial resources. A set of methods of scientific cognition was used, which ensured the conceptual unity of the study, as well as the fundamental provisions of the theory of finance and probability theory and mathematical statistics and the method of functional modeling SADT (IDEF0). The following results were obtained: Two main disadvantages of the subsidiary process have been identified: a high risk of choosing a suboptimal option and a long time spent on choosing the optimal option for attracting additional financial resources. Based on the Holt-Winters multiplicative model, the shortcomings of the process of selecting the optimal proposal for attracting additional financial resources were corrected. This made it possible to identify the optimal sources of attracting additional financial resources necessary for the effective financial management of the enterprise. Conclusions: Crisis situations are an integral part of the functioning of an enterprise in modern conditions. The crisis situation reflects contradictions in the functioning and development of the enterprise and causes the onset of the crisis. In order to prevent it, the enterprise management system faces an important task of implementing anti-crisis mechanisms which would take into account the specifics of economic activity, as well as industry, environmental conditions, market conditions, and form of ownership. The organization of crisis management is a necessary procedure in the management system, as it allows grouping and improving the processes of independent elements of complex economic systems and business processes.