Innovative technologies in reservation systems and their impact on the quality standards of tourism services

DOI: https://doi.org/10.26565/2310-9513-2026-23-15
Keywords: reservation systems, innovative technologies, quality of tourist services, service, artificial intelligence, digitalization of tourism

Abstract

The article explores the role of innovative technologies in the transformation of reservation systems and their impact on shaping quality standards in tourism services. The essence of innovations in tourism, their importance for business competitiveness, and their contribution to the socio-economic development of regions are revealed. The evolution of booking systems from traditional methods to global distribution systems (GDS), as well as local and corporate platforms, is presented. The strategic significance of reservation systems for optimizing business processes, expanding sales markets, improving customer service, and supporting managerial decision-making is emphasized. Particular attention is paid to innovative technologies that most actively influence service quality: mobile applications, artificial intelligence, blockchain, and chatbots. It is noted that AI reduces booking errors and provides personalized recommendations, aligning with the principles of ISO9001. Blockchain ensures transparency and security of transactions, while smart contracts protect customer rights, which corresponds to ISO18513. Mobile applications and chatbots guarantee multilingual support, 24/7 accessibility, and service flexibility for international users. The Ukrainian context of innovative practices (Tickets.ua, JoinUP! Digital, Uklon, Booking365) and implementation challenges such as cybersecurity risks, dependence on global platforms, and digital inequality is also highlighted. It is argued that innovative technologies directly influence the quality of tourism services by increasing accuracy, speed, and transparency of processes. The study concludes that digitalization and the implementation of innovations in reservation systems are crucial for the integration of Ukrainian tourism enterprises into the global economic space and for building customer trust.

Downloads

Download data is not yet available.

References

/

References

Published
2026-05-30
Cited
How to Cite
Oksana Nykyha, Solomiia Moroz, & Liliya Gula. (2026). Innovative technologies in reservation systems and their impact on the quality standards of tourism services. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, (23), 184-190. https://doi.org/10.26565/2310-9513-2026-23-15
Issue
No. 23 (2026): The Journal of V. N. Karazin Kharkiv National University Series «International Relations. Economics. Country Studies. Tourism»
Section
Tourism and hospitality research

Authors submitting publications for this edition agree to the following terms:

  • The authors retain the copyright to their publications and grant the journal “The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism” for the right of first publication.
  • Submission and acceptance of a publication to the journal means that the authors grant the journal a non-exclusive license to publish, distribute, and archive the material in print and electronic form and to include it in international abstracting and bibliographic databases.
  • Authors may:
  • deposit the published version of their work in institutional or disciplinary repositories,
  • distribute it on personal or professional web pages,
  • use the material for educational or research purposes,

provided that:

  • the publication is not altered,
  • it is not used for commercial purposes,
  • a complete bibliographic reference for the publication in the journal is provided.

 Authors' Responsibility

  • The authors guarantee that the submitted publication is an original work and does not infringe on the copyrights or intellectual property of third parties.
  • The authors confirm that this manuscript has not been published previously and is not under consideration by another publisher.
  • If the publication uses materials (figures, tables, data, etc.) belonging to third parties, the authors are responsible for obtaining the necessary permissions and for correctly citing the sources.

Publisher's Responsibility

  • This publication ensures a transparent and ethical publication process, as well as open access to all materials in accordance with the terms of the CC BY 4.0 license.
  • The publication guarantees long-term digital preservation of content by archiving it in internal and external repositories.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication of this work under the terms of a license Creative Commons Attribution License 4.0 International (CC BY 4.0).
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.