Gastrodiplomacy as a tool of strategic communication: from local products to global impact
DOI:
https://doi.org/10.26565/2310-9513-2025-22-21Keywords:
gastrodiplomacy, strategic communications, public diplomacy, local products, cultural identity, international image, soft powerAbstract
The object of the study is gastrodiplomacy as a component of the state’s strategic communications within the global environment. The aim of the research is to provide a comprehensive analysis of gastrodiplomacy as a tool for transforming local gastronomic resources into an instrument of international cultural, economic, and political positioning. The methodological framework is based on an interdisciplinary approach that includes structural-functional analysis, comparative examination of global gastrodiplomatic practices, and content analysis of Ukrainian and international case studies. The study determines that gastrodiplomacy is a multilevel process involving state institutions, diplomatic missions, the private sector, media, and local communities. It is substantiated that local food products function as material carriers of cultural identity and serve as drivers of a state’s international representation. The research identifies mechanisms of gastrodiplomacy through global initiatives (such as the Global Thai program and the New Nordic Cuisine movement) and Ukrainian practices implemented by diplomatic institutions, chefs, and civil initiatives. The scope of results encompasses theoretical generalization of gastrodiplomacy, analysis of institutional models, characterization of the role of local products, and assessment of Ukraine’s potential within the field of strategic communications. The conclusions emphasize that gastrodiplomacy contributes to shaping a positive international image, strengthening intercultural dialogue, and integrating into broader cultural diplomacy formats. For Ukraine, it represents an important means of protecting cultural heritage, expanding international agency, and forming a sustainable global cultural narrative.
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