Problems and prospects of gastronomic tourism development in Ukraine (on the example of Zakarpattia oblast)

DOI: https://doi.org/10.26565/2310-9513-2021-13-20
Keywords: gastronomic tourism, gastronomic festival, gastronomic fairs, gastronomic tours

Abstract

Today the tourism business remains a promising area of development of Ukraine's economy, despite a number of problems caused by the COVID-19 pandemic. Gastronomic tourism is gradually gaining popularity among consumers, due to their desire for new gastronomic experiences and taste sensations. This type of tourism reveals the features of authentic cooking technology, traditions of their consumption, teaches culinary skills, and gastronomic festivals and fairs are visited every year by more guests, even from abroad. Zakarpattia  is one of the main gastronomic destinations in Ukraine. The large number of nationalities living in this area create a unique culinary culture and traditions. All this makes Zakarpattia  unlike any other region and promotes the development of gastrotourism. The subject of the article is the problems and prospects of gastronomic tourism in Ukraine (on the example of Zakarpattia Oblast). The aim is to study the problems and prospects of gastronomic tourism development in Zakarpattia Oblast of Ukraine. Tasks: analysis of the destination of gastronomic tourism in Ukraine, as well as determining the prospects for the development of gastronomic tourism in Zakarpattia Oblast. General scientific methods are used: analytical, evaluation, comparative, statistical, graphic, descriptive, cartographic. The following results were obtained: the main destinations of gastronomic tourism in Ukraine and its prospects for development in Zakarpattia Oblast were identified. It is concluded that state and regional support of the region is important for further development and popularization of gastronomic tourism in Zakarpattia Oblast; creating an effective marketing policy; raising the level of qualification of labor resources in the field of tourism; increasing the number of gastronomic events (wine and cheese fairs, as well as festivals); improving the quality and diversification of gastronomic tours.

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Published
2021-06-29
Cited
How to Cite
Iryna Panova, & Yaroslava Zhuravchak. (2021). Problems and prospects of gastronomic tourism development in Ukraine (on the example of Zakarpattia oblast). The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, (13), 196-208. https://doi.org/10.26565/2310-9513-2021-13-20
Issue
No. 13 (2021): The Journal of V. N. Karazin Kharkiv National University. Series "International Relations. Economics. Country Studies. Tourism"
Section
Tourism and hospitality research

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