Сroatian market of tourist services: ensuring competitiveness

Keywords: globalization, regionalization, services, tourism services market, tourism, Croatia, tourism indicators, competitiveness, World Economic Forum


Nowadays international tourism is one of the leading areas of international economic activity. The undeniable impact of tourism affects the world economy and directly on the economy of some countries. Due to the active work of the government to increase the investment attractiveness of the country, Croatia is becoming more and more interesting for tourists both in Europe and around the world. The relevance of the study lies in the need to find new markets for tourism services in Europe, which include this Republic. Therefore, the subject of the article is the main indicators of the competitiveness of the Republic of Croatia in the European tourism market. The aim of the work is to analyze the role of Croatia in the international arena in the field of tourism. Based on the goal, the following tasks arise: to analyze Croatia's role in the world of tourist services, to highlight its competitive advantages and disadvantages, to consider mechanisms to improve Croatia's position in the competitiveness ranking, to identify positive and negative aspects of tourism in this country compared to other tourist centers. During the writing of the article, there are used general scientific research methods such as induction, analysis, tabular, descriptive, historical, mathematical, statistical data processing, method of expert opinions, prognostic. The following results that are obtained are analysis the place of Croatia in the market of tourist services. In particular, a study of the current state of the world market of tourist services, its features, the place of Croatia in the field of tourism. In addition, attention is paid to the pandemic period, its impact on the state of the tourism business both in the Republic and around the world, and ways to improve the competitiveness of Croatia. Conclusions are the analysis of the place of the Republic of Croatia in the world market of tourist services should be used to improve the quality of service in this area, the promotion of the country's tourism business in the European market.


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How to Cite
Hanna Panasenko, & Nadiia Borshch. (2021). Сroatian market of tourist services: ensuring competitiveness. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, (13), 186-195. https://doi.org/10.26565/2310-9513-2021-13-19