Electronic trade in Ukraine: trends and prospects for development

Keywords: electronic trade, e-commerce, internet economics, business entity


One of the most significant changes that the business world is experiencing now is the progressive development and implementation of electronic commerce. Taking into account the rapid development of web and Internet technologies, e-commerce is increasing volumes on a global scale and is being formed as a separate sector of the economy. Every year, from 30% to 70% of the business of all countries (regardless of their level of development) goes online. This is especially true for business entities that carry out trading activities. The subject of research in the article is the e-commerce market in Ukraine. The goal is to conduct a statistical analysis of the state of development of the electronic commerce market in Ukraine Objectives: to study the concept of "electronic commerce"; to analyze the legislative base of Ukraine in the regulation of this sphere; statistical analysis of the development trends of e-commerce in Ukraine. General scientific methods are used: classifications and theoretical generalization - to study the theoretical foundations of electronic commerce, statistical analysis - to analyze the current state of electronic commerce in Ukraine. The following results were obtained: based on the analysis of statistical data describing the development of the e-commerce market in Ukraine, the main trends in the country were identified, the strengths and weaknesses of this area, and development prospects were identified. Conclusions: the analysis of the development of e-commerce in the world proved that today this area is rapidly increasing its volume. Ukraine has become Europe's leader in the development of e-commerce. It is proved that Ukraine has the potential to expand the influence of e-commerce companies, as 35% of the population still does not use the Internet, and a large number of users prefer foreign services due to distrust of national enterprises and an imperfect legislative base.


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How to Cite
Syniavska, O. (2019). Electronic trade in Ukraine: trends and prospects for development. The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism, (9), 126-132. https://doi.org/10.26565/2310-9513-2019-9-16