Taxonomy of the Terminological System of Marketing Activities Based on Its Functional Characteristics
Abstract
The presence of terms in the general language is associated with the constant updating of electronic dictionaries, which help to quickly search for terms, taking into account morphological forms and the ability to find examples of their use for more accurate translation, training, or professional work. There is also a need to create terminological support for modern information management systems, banks, and databases, since, as is well known, terminology is a set of words related to a professional field of activity (technology, management, culture, etc.) that are interconnected at various levels: lexical-semantic, word-formation, and grammatical.
The influence of the functional component on its organisation indicates that language is a system of means of expression that exists and develops in speech.
The purpose of the article: since linguistic research shows that the principles of linguopragmatics, as a discipline that studies the purposeful use of language by humans, are not sufficient to ensure the study of the mechanisms of formation and functioning of marketing – a science and, at the same time, a practical activity that is developing in the modern conditions of international cooperation between specialists, we propose to combine them with elements of cognitive linguistics. Simultaneously, cognitive science, with the help of language, helps to obtain an adequate understanding of human consciousness and mind, and thus to understand how linguistic phenomena reflect and shape our thinking, memory, and perception of the world.
The results of the analysis of the corpus of factual material allow us to assess the significant functional load of marketing activity terms: they attract the attention of supermarket shoppers, readers of advertisements on public transport or in other public places, and online sellers interested in a quick sale with minimal linguistic expenditure due to their communicative richness.
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