Foreign experience in the development of the tourism industry in Greece and the possibility of its use in Ukraine
The tourism industry is the leading and most dynamic industry in the global economy. In many countries, tourism plays a significant role in the formation of GDP, and provides additional jobs for the population. The tourism industry is one of the important structures of a number of developed countries and therefore the development of this industry is necessary for Ukraine. Greece is known for its fascinating history and natural beauties. Greece has successfully developed tourism since the middle of the last century, and therefore its experience can help Ukraine make this industry one of the main in the structure of the national economy. The article explores the experience of Greece in the development of the tourism industry and the possibility of its use in Ukraine; analyzes the current state of development of the tourism industry in Greece and Ukraine. It substantiates the possibility of using the experience of Greece in the development of the tourism industry of Ukraine. The subject of this article is the possibility of using the experience of Greece in Ukraine. The goal is to provide a scientific and theoretical justification for using the experience of tourism development in Greece in Ukraine. Tasks: to explore the current state of the tourism industry in Ukraine and Greece; to identify the possibilities of using the experience of development of the tourism industry of Greece in Ukraine. General scientific methods are used: systemic, descriptive, comparative and structural-logical analysis. The following results were obtained: based on the study, it was revealed the feasibility of using the experience of Greece in the Ukrainian tourism industry. Conclusions: the launch of specially designed programs to increase capacity, as well as improve the quality of hotels and other objects. We need to attract investors to the development of hotels, transport, theme parks and recreation areas, for this we need to make convenient and easy conditions for investment. Ukraine needs to pay attention to improving the service and tourism infrastructure, has a low level of quality, for this it is necessary to review and change state standards and requirements for accommodation facilities, which are very outdated and therefore it is necessary to change them to more modern European standards. It will be advisable to mitigate visa formalities for those countries that are now the main suppliers of tourists, as well as for those countries that may be "promising" suppliers of tourists.
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