Methodological diagnostics of efficiency of export and import enterprise activities
As a result of objective diagnostics, which has a scientific basis and uses information and analytical tools, identify real ways to improve the efficiency of export-import activities of the enterprise. The subject of the study in the article is the methodological support of the effectiveness of export-import activities of the enterprise. The purpose of the article is to justify a methodological approach to diagnosing the effectiveness of export-import activities of modern industrial enterprises conducting foreign economic activity. Objective: to study the problems of diagnosing the effectiveness of export-import activities in a real enterprise, namely OJSC Turboatom. General scientific methods are used: theoretical-logical and system analyzes - to justify a system of indicators of the effectiveness of export-import activities of the enterprise; methods for constructing integral indicators - to determine the levels of efficiency of export-import activities and its structural dynamics; factorial and regression analyzes - determining the influence of factors of the internal and external environment at the level of efficiency of export-import activities; growth curve models - for predicting the values of particular and integral indicators. The following results were obtained: on the basis of the proposed tools and the well-founded logic of the stages of diagnosing the effectiveness of export-import activities, a methodological approach to diagnosis was developed. Conclusions: it is advisable to use the methodological approach in managing the effectiveness of export-import activities of the enterprise and developing an effective managerial solution.
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