Prospects of a tourist cluster based on the intangible cultural heritage of Opishne, Reshetylivka, Petrykivka

Abstract

The work was carried out during the war with great faith in Ukraine's victory over the invaders.

Problem Statement and Purpose. The article examines examples of the work of centers of intangible cultural heritage (ICH), in which elements of the ICH have become tourist magnets for individual tourist locations. The potential of combining these locations into a modern tourist cluster is analyzed, which can serve as an example for other regions of Ukraine. Therefore, it seems logical to analyze the development of a tourism product, using the example of intangible cultural heritage, study the potential of existing tourist locations and design a model for their unification into a modern, attractive tourist cluster, which could become an example for other regions of Ukraine. The analysis should show ways to popularize intangible cultural heritage through tourism, which contributes to the socio-economic development of communities.

The purpose of the article. The work examines in detail the achievements of the National Museum-Reserve of Ukrainian Pottery in the village of Opishnoy (Poltava region), as an example of the success of a mature enterprise in the tourism industry with more than 35 years of work experience since its creation, known not only in Ukraine, but also in the world. The tourism prospects of the center of folk culture in the town of Reshetylivka (Poltava region) as a result of the creation and activity of the All-Ukrainian Center of Embroidery and Carpet Making as the leader of this center are considered. A separate part of the Center's work is presented, aimed at the formation of tourist activities in the form of offers for leisure activities, master classes, and informal education, which meets the growing demand for the study of national culture and contributes to the formation of public communications.

Results. Taking into account the experience of successful centers of intangible culture in the field of tourism in Opishnoy and the town of Reshetylivka, analyzing the reasons for less success in the field of the center of the village. Petrykyvky (Dnipropetrovsk region), the author is looking for ways to form a tourist cluster Opishne-Reshetylivka-Petrykivka, built on the basis of the use of elements of the ICH of these locations. This should have a positive effect on the socio-economic development of local communities, for which tourism can play the role of a «catalyst» of regional development, taking into account the sustainable existence of elements of the ICH. The processes considered in the article contribute to the unity of Ukrainian society around the preservation of its own national cultural heritage. The war greatly reduced the volume of tourist activity in Ukraine, but the industry shows flexibility and readiness to quickly restore its functions and, to some extent, adapted to the changes and demands of wartime. Diagrams, a map, and the author's photos are offered to visualize the presented material.