Business intelligence and its role in raising the level of corporate services

doi:10.26565/2786-4995-2024-3-01

Kostiantyn Bezverkhyi State University of Trade and Economics https://orcid.org/0000-0001-8785-1147
Safwan Al Salaimeh Aqaba University of Technology http://orcid.org/0000-0002-8474-3471

DOI: https://doi.org/10.26565/2786-4995-2024-3-01

Keywords: analysis, BI-analysis, business intelligence, improving, process, importance, service, solutions, corporate social responsibility

Abstract

Artificial intelligence has begun to show itself in all areas of the changing business world. With the introduction of new technologies in the digital age, business structures have to adapt to new projects and increase the productivity of business processes. The purpose of the study is to clarify the ways of using business intelligence tools to raise and increase the level of services within companies. As a result of the stated objective, we identified the following tasks: 1) to determine the role of business analytics in forming the company's development strategy; 2) to propose solutions for improving internal company services using business analytics tools; 3) to outline the framework for building business analytics (BI) within the company.

This study presents the concept of business intelligence and its importance in raising the level of service delivery in companies. For this purpose, Deming's course was used, were to find and provide some solutions, represented in the final decision-making process regarding the process of improving and providing services to companies. In other words, helping the general manager to see what is hidden from the eye, depending on the data and methods of processing it. In addition to the above, the stages involved in the development process were shown in the form of a data flow diagram, which is known as the Data Flow Diagram (DFD) for the system used within the company.

The results of this study are summarized as follows: а) this study presents a clear and simplified concept for solving all the tasks mentioned in this study; b) submitting a proposal to solve the problem of improving services within the company by using business intelligence tools; c) this study presents a data flow diagram that selects the appropriate agile process for that purpose; d) this study presented a partial development of the system in force in the company.

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Author Biographies

Kostiantyn Bezverkhyi , State University of Trade and Economics

PhD (Economics), Associate Professor, Associate Professor at the Department of Financial Analysis
and Audit

Safwan Al Salaimeh, Aqaba University of Technology

PhD, full professor, Dean of IT Faculty, Aqaba University of Technology

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