THE CURRENT STATE OF USE OF THE LATEST MEDIA AND COMMUNICATION TECHNOLOGIES IN PUBLIC ADMINISTRATION

Abstract

The article considers the importance of using the latest media and communication technologies in public administration. The current state of application of the latest forms of media communications in public administration and interaction between government and the public is analyzed. The influence of the development of modern technologies on the improvement of the state of public services has been clarified. The field of media and communication technologies in recent years, as the most actively used as an effective means of public administration, an essential consideration of trends in this area has formulated an important direction of media communication technologies in public administration focused on both internal and external environment. We consider this direction to be the use of social networks and video hosting as an element of formation and development of modern public administration and the system of interaction between the authorities and the public. It is important to note that in the context of the transformation processes of recent years, media communication technologies have become one of the main tools for explaining the reforms that have taken place in public administration. Since 2014, the process of decentralization has been taking place - the transfer of powers and finances from the state authorities as close as possible to the people - local governments. The reform already has significant results, which citizens can observe with their own eyes in the form of new road infrastructure, construction of new kindergartens, schools and outpatient clinics in territorial communities. During this time, the main package of new legislation has already been formed and is in force, and priority legislative initiatives are being implemented. The achievements in the reform are significant, but without proper media and communication support, it would be difficult to explain the benefits of decentralization. So, to inform citizens, accounts were created on social networks Facebook, Instagram and Youtube, which in the form of video and photo content showed real objects that were built due to the new redistribution of budget funds. The study found that the use of significant potential of media and communication technologies began to be used at all levels of public administration in various manifestations.