SOCIAL MEDIA AND BUSINESS: OPPORTUNITIES AND THREATS

doi:10.26565/2524-2547-2016-51-19

Anna Kramarenko V.N. Karazin Kharkiv National University, 4, Svobody Sq., Kharkiv, 61022, Ukraine https://orcid.org/0000-0001-5987-1247

DOI: https://doi.org/10.26565/2524-2547-2016-51-19

Keywords: social media, brand, e-commerce, content, customer base

Abstract

The article analyzes the influence of social media on the development of the Ukrainian business. Positive side of this influence, as well as possible risks for business are allocated.

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Author Biography

Anna Kramarenko, V.N. Karazin Kharkiv National University, 4, Svobody Sq., Kharkiv, 61022, Ukraine

PhD, Senior Lecturer

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