APPROACHES TO THE FORMATION OF ENTERPRISE DEVELOPMENT STRATEGIES IN UNITED TERRITORIAL COMMUNITY

doi:10.26565/2524-2547-2017-54-05

Karim Nazyrov V.N. Karazіn Kharkiv National University, Ukraine
Yaroslav Nechyporenko V.N. Karazіn Kharkiv National University, Ukraine

DOI: https://doi.org/10.26565/2524-2547-2017-54-05

Keywords: decentralization reform, united territorial community, strategy of entrepreneurship development, entrepreneurial potential, strategic directions.

Abstract

The article is devoted to consideration of approaches to strategic planning of entrepreneurship development in united territorial communities. The article substantiates the necessity of systematic strategic planning of entrepreneurship development in communities, which is revealed in a certain set of elements and the sequence of stages of this process. The characteristics of the elements of the preliminary diagnosis of entrepreneurial potential of communities and key factors of the external business environment, economic tools for analysis and forecasting of small and medium enterprises in communities are given. The principles of forming goals of community development strategies which should be based on social benefits for the community, innovation development, efficient use of resources, environmental safety are defined. Approaches to formation business development strategies in the communities are developed based on concentration of efforts on the areas of competitive advantages which are to find new types of activities, taking into account existing experience and resources, technological modernization of existing enterprises, development of inter-branch business areas that are at the junction of technologies. These areas which must mobilize the internal entrepreneurial potential of the community need to be organically combined with the capabilities of the external business environment that is embedding in the external value chains, community cooperation, public-private partnership, the implementation of the spatial component in agricultural production models. Attention was paid to the auxiliary measures of strategic planning of entrepreneurship in the communities: the establishment of centers for the provision of administrative services for entrepreneurs based on principle of «single window», promotion of entrepreneurship, organization of trainings and workshops for entrepreneurs, participation in international technical assistance programs.

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