THE IMPACT OF GLOBAL INSTITUTIONALIZATION OF SOCIAL INVESTMENT AND THE IMPLEMENTATION OF SOCIAL PROJECTS ON THE FORMULATION OF STRATEGIES FOR ENSURING ECONOMIC SECURITY OF ENTERPRISES

Nataliia Oliinyk Kherson National Technical University, 11, Instytutska Str., Khmelnytskyi, 29016, Ukraine https://orcid.org/0000-0002-1019-5708
Dmitry Ilyashenko Kherson National Technical University, 11, Instytutska Str., Khmelnytskyi, 29016, Ukraine https://orcid.org/0009-0001-6077-867X

Keywords: Strategy, Economic Security, Social Investing, Social Projects, Institutionalization, Resilience

Abstract

This article examines the impact of the global institutionalization of social investment and the implementation of social projects on the transformation of approaches to developing strategies for ensuring the economic security of enterprises. The aim of the article is to provide a theoretical justification and develop a practical toolkit for integrating social investment into the strategic planning of corporate economic security in the context of global institutionalization and increasing turbulence in the external environment. Key trends in the global transformation of the social investment market have been identified, among which the dominant trend is the transition from voluntary corporate social responsibility to strict institutional regulation through ESG reporting mechanisms (GRI, SASB, CSRD). It has been demonstrated that social investment instruments have a comprehensive and multiplier effect on all functional components of a company’s economic security. The study confirmed the existence of a direct correlation between a company’s level of social responsibility and its resilience to external economic threats. It was found that companies with a high level of social investment integration are characterized by resilience and the ability to use crisis situations as a source of strategic opportunities. The authors propose a model for integrating social investment into a strategy for ensuring an enterprise’s economic security. The model provides for the interaction between the external institutional environment and internal management processes through analytical, strategic, instrumental, and control components, thereby ensuring the cyclical nature, adaptability, and continuous improvement of strategic decisions. It has been demonstrated that its application enables the transformation of social projects into a strategic tool for risk management and enhancing an enterprise’s economic security. It is argued that the modern paradigm of enterprise economic security is undergoing a significant transformation: from the dominance of reactive-defensive approaches to the formation of proactive strategies focused on sustainable development and the management of non-financial risks.

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Author Biographies

Nataliia Oliinyk, Kherson National Technical University, 11, Instytutska Str., Khmelnytskyi, 29016, Ukraine

PhD (Technical Sciences), Associate Professor

Dmitry Ilyashenko, Kherson National Technical University, 11, Instytutska Str., Khmelnytskyi, 29016, Ukraine

PhD Student

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