INTEGRATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN EDUCATION AND SCIENCE: CHALLENGES AND OPPORTUNITIES

  • Oksana Kravchuk Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine 54/1 Beresteiskyi Avenue, Kyiv, 03057, Ukraine https://orcid.org/0000-0002-6337-7759
  • Iryna Varis Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine 54/1 Beresteiskyi Avenue, Kyiv, 03057, Ukraine https://orcid.org/0000-0002-9502-5045
Keywords: artificial intelligence, digital transformation, high education, generative artificial intelligence, academic integrity, personalized learning, digital competencies

Abstract

The article analyzes the theoretical foundations and practical aspects of implementing artificial intelligence (AI) technologies in educational and scientific space. Based on a systematic analysis of international research and empirical data, the main directions of AI application in education are summarized, in particular: personalization of learning through adaptive educational trajectories, automation of pedagogical tasks, and the development of AI-integrated learning management systems. Special attention is paid to generative artificial intelligence (GenAI), which has the potential to transform traditional approaches to teaching and scientific research.

The research methodology is based on a comprehensive approach that combines theoretical analysis of scientific publications, systematization of AI implementation approaches, empirical study of educational practices, and formulation of practical recommendations. The analytical toolkit of the study covers six main theoretical approaches: systemic, activity-based, competency-based, symbolic, connectionist, and hybrid, which makes it possible to comprehensively consider the processes of AI integration into the educational environment.

The key challenges of AI implementation are identified in three dimensions: technical (ensuring the accuracy and scalability of solutions, integration with existing educational platforms), pedagogical (maintaining the human factor and developing critical thinking, finding an optimal balance between innovative and traditional teaching methods), and ethical (data protection and ensuring equal access to technologies).

Recommendations are provided regarding the structure of a professional development program for teachers on using AI in the educational process, which includes modules on AI fundamentals, practical application of tools, teaching methods, ethical aspects, and project work. Methodological approaches to the systemic implementation of AI in educational institutions are proposed, covering the development of digital infrastructure, training of teaching staff, and the formation of institutional policies.

The scientific novelty of the study lies in the proposal of a symbiotic “Human-AI” approach aimed at the harmonious combination of human creativity and empathy with the technological efficiency of AI. The practical significance of the results lies in the possibility of their use by higher education institutions (HEIs) to modernize the educational process and develop recommendations for implementing AI technologies. Prospective areas for further research are outlined, the study of AI's impact on students' cognitive processes, the development of methods for ensuring academic integrity, and the improvement of mechanisms for protecting personal data in the educational environment.

Downloads

Download data is not yet available.

Author Biographies

Oksana Kravchuk, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine 54/1 Beresteiskyi Avenue, Kyiv, 03057, Ukraine

Candidate of Economic Sciences (PhD in Economic), Associate Professor

Iryna Varis, Kyiv National Economic University named after Vadym Hetman, Kyiv, Ukraine 54/1 Beresteiskyi Avenue, Kyiv, 03057, Ukraine

Candidate of Economic Sciences (PhD in Economic), Associate Professor

References

Shailendra, S., Kadel, R., & Sharma, A. (2024). Framework for adoption of generative artificial intelligence (genai) in education. IEEE Transactions on Education, 1–9. https://doi.org/10.1109/te.2024.3432101

Chen, L., Chen, P., & Lin, Z. (2020). Artificial intelligence in education: A review. IEEE Access, 8, 75264–75278. https://doi.org/10.1109/access.2020.2988510

Zawacki-Richter, O., Marín, V. I., Bond, M., & Gouverneur, F. (2019). Systematic review of research on artificial intelligence applications in higher education – where are the educators? International Journal of Educational Technology in Higher Education, 16(1). https://doi.org/10.1186/s41239-019-0171-0

Zhai, X., Chu, X., Chai, C. S., Jong, M. S. Y., Istenic, A., Spector, M., Liu, B., Yuan, J., & Li, Y. (2021). A review of artificial intelligence (AI) in education from 2010 to 2020. Complexity, 1–18. https://doi.org/10.1155/2021/8812542

Ahmad, S. F., Rahmat, M. K., Mubarik, M. S., Alam, M. M., & Hyder, S. I. (2021). Artificial intelligence and its role in education. Sustainability, 13(22), 12902. https://doi.org/10.3390/su132212902

Pratschke, B. M. (2024). Generativism. In SpringerBriefs in education (pp. 57–72). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-67991-9_4

Westerlund, J., Czajka, S., & Kuemmel, A. (2024). Innovative strategies for genai in CS courses. In SIGCSE 2024: The 55th ACM technical symposium on computer science education. ACM. https://doi.org/10.1145/3626253.3633407

Adarkwah, M. A. (2024). GenAI-Infused adult learning in the digital era: A conceptual framework for higher education. Adult Learning, 36(3), 149–161. https://doi.org/10.1177/10451595241271161

Holmes, W., Porayska-Pomsta, K., Holstein, K., Sutherland, E., Baker, T., Shum, S. B., Santos, O. C., Rodrigo, M. T., Cukurova, M., Bittencourt, I. I., & Koedinger, K. R. (2021). Ethics of AI in education: Towards a community-wide framework. International Journal of Artificial Intelligence in Education, 32, 504–526. https://doi.org/10.1007/s40593-021-00239-1

Ni, Y., Peng, B., & Yang, S. (2023). Challenges of university science and technology ethics education in the new era of artificial intelligence. Communications in Humanities Research, 14(1), 290–298. https://doi.org/10.54254/2753-7064/14/20230501

Limongi, R. (2024). The use of artificial intelligence in scientific research with integrity and ethics. Future Studies Research Journal: Trends and Strategies, 16(1), Article e845. https://doi.org/10.24023/futurejournal/2175-5825/2024.v16i1.845

González-Calatayud, V., Prendes-Espinosa, P., & Roig-Vila, R. (2021). Artificial intelligence for student assessment: A systematic review. Applied Sciences, 11(12), 5467. https://doi.org/10.3390/app11125467

Weng, X., Xia, Q., Gu, M., Rajaram, K., & Chiu, T. K. F. (2024). Assessment and learning outcomes for generative AI in higher education: A scoping review on current research status and trends. Australasian Journal of Educational Technology, 40(6), 37–55. https://doi.org/10.14742/ajet.9540

Lee, S. S., & Moore, R. L. (2024). Harnessing generative AI (genai) for automated feedback in higher education: A systematic review. Online Learning, 28(3). https://doi.org/10.24059/olj.v28i3.4593

Dogan, M. E., Goru Dogan, T., & Bozkurt, A. (2023). The use of artificial intelligence (AI) in online learning and distance education processes: A systematic review of empirical studies. Applied Sciences, 13(5), Article 3056. https://doi.org/10.3390/app13053056

Heilala, V., Araya, R., & Hämäläinen, R. (2024). Beyond text-to-text: An overview of multimodal and generative artificial intelligence for education using topic modeling. ArXiv, (abs/2409.16376). https://doi.org/10.48550/arXiv.2409.16376

Ogunleye, B., Zakariyyah, K. I., Ajao, O., Olayinka, O., & Sharma, H. (2024). A systematic review of generative AI for teaching and learning practice. Education Sciences, 14(6), 636. https://doi.org/10.3390/educsci14060636

Marchena Sekli, G., Godo, A., & Carlos Véliz, J. (2024). Generative AI solutions for faculty and students: A review of literature and roadmap for future research. Journal of Information Technology Education: Research, 23, 014. https://doi.org/10.28945/5304

Bonde, L. (2024). A conceptual design of a generative artificial intelligence system for education. International Journal of Research and Innovation in Applied Science, IX(IV), 457–469. https://doi.org/10.51584/ijrias.2024.904034

Borah, A. R., Nischith, T. N., & Gupta, S. (2024). Improved learning based on genai. In 2024 2nd international conference on intelligent data communication technologies and internet of things (idciot). IEEE. https://doi.org/10.1109/idciot59759.2024.10467943

Hamal, O., El Faddouli, E., Harouni, M. H. A., & Lu, J. (2022). Artificial intelligent in education. Sustainability, 14(5), 2862. https://doi.org/10.3390/su14052862

Heeg, D. M., & Avraamidou, L. (2023). The use of Artificial intelligence in school science: A systematic literature review. Educational Media International, 60(2), 125–150. https://doi.org/10.1080/09523987.2023.2264990

Tang, K. (2024). Informing research on generative artificial intelligence from a language and literacy perspective: A meta‐synthesis of studies in science education. Science Education, 108(5), 1329–1355. https://doi.org/10.1002/sce.21875

du Boulay, B. (2016). Artificial intelligence as an effective classroom assistant. IEEE Intelligent Systems, 31(6), 76–81. https://doi.org/10.1109/mis.2016.93

Shribala, V., & Jhaneswaran, S. (2024). Impact of artificial intelligence in education. Shanlax International Journal of Management, Mar), 8–11. https://doi.org/10.34293/management.v11is1-mar.7992

Bandara, W., & Senanayaka, S. (2024). Use of artificial intelligence in education: a systematic review. 2024 international research conference on smart computing and systems engineering (SCSE), Colombo, Sri Lanka, 4 April 2024. https://doi.org/10.1109/scse61872.2024.10550527

Bilad, M. R., Yaqin, L. N., & Zubaidah, S. (2023). Recent progress in the use of artificial intelligence tools in education. Jurnal penelitian dan pengkajian ilmu pendidikan: E-saintika, 7(3), 279–315. https://doi.org/10.36312/esaintika.v7i3.1377

Uyan, U. (2023). Yapay zekânın bilimsel yayın amaçlı kullanımına i̇lişkin etik kaygılar: Sistematik bir yazın i̇ncelemesi. Turkish Journal of Business Ethics, 1–27. https://doi.org/10.12711/tjbe/m4127

Lin, Z. (2023). Why and how to embrace AI such as ChatGPT in your academic life. Royal Society Open Science, 10(8). https://doi.org/10.1098/rsos.230658

Storozhyk, M. (2024). Philosophy of future: Analytical overview of interaction between education, science, and artificial intelligence in the context of contemporary challenges. Futurity Philosophy, 23–47. https://doi.org/10.57125/fp.2024.03.30.02

Lainjo, B., & Tmouche, H. (2024). Meta-Study of the evolutionary transformative academic landscape by artificial intelligence and machine learning. International Journal of Education, Teaching, and Social Sciences, 4(1), 20–35. https://doi.org/10.47747/ijets.v4i1.1626

Bahroun, Z., Anane, C., Ahmed, V., & Zacca, A. (2023). Transforming education: A comprehensive review of generative artificial intelligence in educational settings through bibliometric and content analysis. Sustainability, 15(17), 12983. https://doi.org/10.3390/su151712983

Silva, A. d. O., Janes, D. d. S., & Santos, R. (2024). Review of artificial intelligence in education – perspectives and challenges. SDGs Studies Review, 5, Article e023. https://doi.org/10.37497/sdgs.v5igoals.23

Hrytsenchuk, O. (2024). The use of artificial intelligence in education: Trends and prospects in Ukraine and abroad. UNESCO Chair Journal "Lifelong Professional Education in the XXI Century", 2(10), 152–161. https://doi.org/10.35387/ucj.2(10).2024.0012 (in Ukrainian)

Shvets, F., Soroka, V., Zoshchuk, V., Shvets, M., & Moroz, O. (2024). Artificial intelligence technologies in education: Opportunities and prospects for use. Bulletin National University of Water and Environmental Engineering, 2(106), 271–281. https://doi.org/10.31713/ve2202425 (in Ukrainian)

Sichkar, S., & Denysiuk, I. (2024). Features of the use of artificial intelligence in education: Problems and prospects. Suspilstvo ta natsionalni interesy - Society and National Interests, (7(7)). https://doi.org/10.52058/3041-1572-2024-7(7)-348-359 (in Ukrainian)

Pavlikha, N. V., Naumenko, N. S., & Korneliuk, O. A. (2023). Development and regulation of artificial intelligence in Ukraine during wartime and post-war periods: Current trends and prospects. Tsyfrova ekonomika ta ekonomichna bezpeka bezpeka – Digital Economy and Economic Security, (8 (08)), 105–111. https://doi.org/10.32782/dees.8-18 (in Ukrainian)

Maslova-Yurchenko, K. O., & Muzyka, T. O. (2025). Copyright in teaching and using artificial intelligence: Law and practice with ethical aspect in Ukraine and abroad. Mizhnarodnyi naukovyi zhurnal «Internauka». Seriia: «Yurydychni nauky» – International Scientific Journal «Internauka». Series: «Juridical Sciences», (3(73)). https://doi.org/10.25313/2520-2308-2024-3-9759 (in Ukrainian)

Skrypka, H. (2024). Artificial Intelligence in Education: Improvement of Teacher Training Programs. Information Technologies and Learning Tools, 101(3), 227–238. https://doi.org/10.33407/itlt.v101i3.5639 [In Ukrainian].

UNESCO, Miao, F., & Cukurova, M. (2024). AI competency framework for teachers. United Nations Educational, Scientific and Cultural Organization. https://doi.org/10.54675/ZJTE2084

UNESCO, Miao, F., & Holmes, W. (2023). Guidance for generative AI in education and research. United Nations Educational, Scientific and Cultural Organization. https://doi.org/10.54675/EWZM9535

Published
2025-12-31
How to Cite
Kravchuk, O., & Varis, I. (2025). INTEGRATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN EDUCATION AND SCIENCE: CHALLENGES AND OPPORTUNITIES. Social Economics, (72), 5-27. https://doi.org/10.26565/2524-2547-2025-72-01
Section
ECONOMICS