PROMOTION OF PRODUCTS IN THE COURSE OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE
Abstract
The purpose of this article is to study and reveal the essence of the methods of effective internationalization of products; to study the key nuances of international marketing; to consider modern distribution channels and ways of using digital technologies to promote products internationally.
The article examines the role of marketing in the context of modern progressive development of economic conditions, and also studies scientific and Internet sources on the basis of which the author researched the history of the concepts of marketing and marketing mix, and the importance of constant correlation between the company's goals and the requirements and needs of product consumers in today's conditions. The author also considers the elements of the marketing mix, determines the importance of Internet marketing in the present day, and studies in detail the tools for Internet marketing. The stages of creating an effective system for managing the marketing activities of an enterprise in case of its entry into the international market are outlined, the main organizational structures for organizing the management of the company's marketing activities are allocated. The favorable reasons for entering the international market are highlighted, the details that should be taken into account when planning the entry of an enterprise into the international market are indicated. The author also identifies the results that an enterprise will receive by entering the international market.
Effective marketing activities for any company are a direct way to achieve its goals. Creating an effective system for managing international marketing activities is a difficult task, but a properly designed and implemented system can be a key factor in the success of an enterprise in the international market.
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References
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