Keywords: Social Capital, Social Structures, Networking, Internet, Social Networks, Customer Interaction Management, Communication


Rapid development of information society requires a way of general computerization and establishment of information and telecommunication technologies in almost all spheres of our present. In the fight against competitiveness and productivity, information, knowledge and the ability to manage information and knowledge in the modern world come to the fore. Social networks, social interaction between people is one of the components of the social economy, which is revealed and away is explored in social capital, representing not only the means of communication and communication, but also the mechanism of creating and constructing social space, having unlimited functions and prospects. In the era of globalism, when traditional methods of production, exchange and consumption of pellets in the summer, we witness new methods of decision-making, observing the transformation of the person him. Today, there is almost no person who has no connection with relatives, acquaintances, interest groups, and an integral part of the relationship is communication with business. Gradually, we ourselves transmit a lot of personal information that is analyzed, processed and then used, bringing into effect one of the main directions of development of modern business - a relationship and relationship with the client, attraction of new and interest of regular, already existing consumers.

We are witnessing a historic moment of rapid growth of information technology and information security, especially in developed countries with high standards of living and it is the sphere of information development, in the near future, that will determine the political direction and economic role of the country in the world. The Internet enters every home and household, increasingly becomes the master of today and the main generator of the world’s limitless platforms, sends and gives landmarks to people, social groups, enterprises, organizations, authorities. The intensification of technological platforms carries not only the communication of all members of society to information resources, but also encourages active participation in exchanges, interactions and development of information technologies, which contributes to the implementation of self-expression, exchange of experience, improvement of their skills and skills, personal improvement, etc.


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How to Cite
Riabinina, N. (2020). DISPEL THE SOCIAL CAQUEL IN THE CONTEXT OF THE FORMATION OF INFORMATIONAL SOCIETY. Social Economics, 1(60), 29-37. https://doi.org/10.26565/2524-2547-2020-60-03