ECONOMIC CONSULTING IN MANAGEMENT OF THE ENTERPRISE VALUE
Abstract
The article covers the impact of economic consulting on the management of the value of the enterprise, which involves a complex of actions, to increase the price of assets, with the effective use of property, money and intellectual property. The influence of endogenous and exogenous factors on the value of an enterprise is considered, taking into account general economic, market, production, investment, financial and other circumstances. The main components of estimating the potential of an enterprise as an integral property complex, including material, financial and intangible components, are considered. Investment measures are proposed to increase the value of the enterprise and plan of measures for the investment program for the development of its activities. The enterprise management system is considered as one of the main factors influencing its value with attention to corporate relations, forming a special relationship in the enterprise, the quality of which depends on the efficiency of the company, its value value. The influence of marketing measures in increasing the cost of the company, on the advertising of the product made, brand recognition, methods and forms of distribution of the product are considered. The increase in the value of the company also affects the staffing, its efficiency, mobility, qualification and professionalism. Depending on the qualitative personnel of the company, it is possible to solve modern problems of competitiveness and efficiency of work. The success and competitiveness of the company is directly proportional to its efforts and costs, with regard to attracting the latest means of production. And the very innovative technologies and engineering determine the modern face of the enterprise, its efficiency and value. In general, the main forms and types of consulting that are involved in the process of assessing the value of the enterprise, improving its efficiency, forming a positive image of the firm, personnel work with the staff are considered.
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