Sex And Sex-role Peculiarities Of Adolescents’ gender Images Perception In Advertisement
Keywords:
masculinity, femininity, gender identity, teenagers, woman advertising images
Abstract
Gender identity formation problems are urgent nowadays in psychology. However these special traits of the process in teenagers were not enough studied. The perception of woman advertising images and inflence of these process’ on teenagers’ gender identity formation were researched. As a result it turns out that there are divergences between teenagers’ declarative attitude to gender images and their personal connotation. For girls it’s particular to have a psychosemantical approximation of both a business woman romantic girl, and a caring mother with a sexy woman. It turns out that there exist gender-role divergences of girls’ perception and connections between self-appraisal and identifiation to different gender images.Downloads
Download data is not yet available.
References
1. Giddens E. Transformatsiya intimnosti. Seksualnost, lyubov i erotizm v sovremennyih obschestvah: per.s angl. V.Anurin / E. Giddens. – SPb.: Izd. dom «Piter», 2004. - 208 s.
2. Kocharyan A.S. Metod issledovaniya strukturnoy organizatsii polorolevoy sferyi lichnosti/ A. S. Kocharyan, E. V. Frolova, N. V. Darmostuk // VIsnik HarkIvskogo natsIonalnogo unIversitetu ImenI V.N. KarazIna. SerIya: «PsihologIya». – 2009. – #857. – Vip. 42. – S.78-84.
3. Tuluzakova M.V. Sotsialnoe tvorchestvo zhenschin kak faktor stanovleniya rossiyskogo grazhdanskogo obschestva/ M.V. Tuluzakova. - Saratov: Izd-vo Saratov. gos. un-ta, 2004. – 224 s.
4. Scheglov L.M. Reklama stala menee muzhskoy/ Scheglov L.M. // Reklamnaya masterskaya. - 1997/1998. - # 5 (21).
2. Kocharyan A.S. Metod issledovaniya strukturnoy organizatsii polorolevoy sferyi lichnosti/ A. S. Kocharyan, E. V. Frolova, N. V. Darmostuk // VIsnik HarkIvskogo natsIonalnogo unIversitetu ImenI V.N. KarazIna. SerIya: «PsihologIya». – 2009. – #857. – Vip. 42. – S.78-84.
3. Tuluzakova M.V. Sotsialnoe tvorchestvo zhenschin kak faktor stanovleniya rossiyskogo grazhdanskogo obschestva/ M.V. Tuluzakova. - Saratov: Izd-vo Saratov. gos. un-ta, 2004. – 224 s.
4. Scheglov L.M. Reklama stala menee muzhskoy/ Scheglov L.M. // Reklamnaya masterskaya. - 1997/1998. - # 5 (21).
Published
2016-12-19
Cited
How to Cite
Brovko, D., & Tereshtchenko, N. (2016). Sex And Sex-role Peculiarities Of Adolescents’ gender Images Perception In Advertisement. The Journal of V. N. Karazin Kharkiv National University. Series Psychology, (60), 44-47. Retrieved from https://periodicals.karazin.ua/psychology/article/view/7601
