DARK MATTER OF IMAGES IN THE SITUATION OF CONTAGIOUS RESONANCE

Abstract

The article conceptualizes the ontological separation in the situation of "contagious resonance", which is set in particular by the pandemic. There is a shift in the mass consciousness of the terrifying images that form a kind of "dark matter" of the materialist view of the modern capitalist world and embody in a certain cultural and historical perspective of the paradigm of life, power. Reveals four macro-images characteristic of the coordinate system of the modern world: demon, zombie, vampire and werewolf. They reveal as a kind of substance of this world the separation-partition that allows the following processes: alienation, appropriation, consumption, absorption, exploitation, rotation, assimilation, satisfaction, exchange, information, knowledge, transformation, desolation, infection, vaccination. This is a paradoxical state of mass consciousness caused by a pandemic, when the penetration of "infinitesimally" leads to extraordinary social processes of separation, distancing, alienation, which is represented by horrible macro images, diagrams of which are presented in the article. The main principle of the study is the principle of complementarity, which allows you to build such diagrams, exposing the complementarity, intertwining and compatibility of images of zombies, demons, vampires and werewolves in nonlinear perspective. The diagrammatic approach, therefore, allows you to highlight the eerie, incredible as everyday.

Zombies and vampires are presented as paradigmatic for (post)modern culture, characterized by a special boundary state between death and immortality. The demon and the werewolf return the fears inherent in the pre-capitalist, archaic image of the world, when man was placed between the divine and animal dimensions. It is noted that the zombie figure embodies the grassroots phenomena of today: dead labor, industrial exploitation, consumerism, mass infection, advertising, information. A vampire marks a class gap and is the epitome of choice and the privilege it confers. The demon and the werewolf represent the fears present in the conservative and ecological consciousness. The article identifies four transversals that dissect the multiplicity of processes characteristic of modern society: zombies / infection, which characterizes the processes of transmission of everything from information to virus, vampire / vaccination as access to a set of privileges, demon / desolation, as separation of mental and physical , werewolves / transformations as interpenetration of different types of life.