Cooperation of Ukraine with EU countries in the sphere of tourism in the conditions of pandemic and martial state: analytical mix
Abstract
Ukraine’s foreign trade in travel-related services with the EU has undergone a number of negative changes over the past five years. Its performance was affected by both the COVID-19 pandemic and the full-scale invasion of the russian federation in February 2022.
Problem statement. Since Ukraine is a candidate country for EU accession, and foreign trade in services affects the country’s trade balance, the study of its export-import operations in the field of tourism with the EU is relevant and appropriate.
Unresolved aspects. The analysis method was used to study the dynamics of export-import operations in 2019–2024; cluster analysis was used to group EU countries by indicators of export of tourism services from Ukraine and import of similar services to Ukraine in 2019–2021. EU countries were grouped into five clusters.
Purpose of the article. The purpose of this article is to study the foreign economic cooperation of Ukraine and the EU countries in terms of trade in travel-related services.
Main material. During 2019–2024, the balance of foreign trade in tourism services between Ukraine and the EU was negative. In 2019–2021, Ukraine received the largest income from tourists from such EU countries as Cyprus, Germany, Italy, Poland. At the same time, Ukrainians spent the most money on trips to Cyprus and Malta.
Conclusions. To improve the tourist attractiveness of Ukraine after the end of martial law, it is worth working in the following areas: 1) improving the regulatory framework in the field of hospitality; 2) developing tourism infrastructure – accommodation facilities, catering establishments, transport, communications; 3) training highly qualified personnel for the hospitality sector; 4) promoting domestic tourist attractions and Ukraine as a whole; 5) expanding the range of tourist services.
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