DIGITAL TRANSFORMATION OF BUSINESS
Abstract
In the conditions of the digital economy, managers face new tasks, and their roles and principles of business management are changing. In particular, they face the question: what technologies and principles of the digital economy must be implemented? The article outlines the main problems of the management organization of the company that arise in the conditions of business digitalization. The paper analyzes international standards and research that are directly related to the organization of the management process in companies.
In the course of the study, the main shortcomings associated with the implementation of digital technologies were identified, which include, in addition to possible risks of data security violations, and social issues associated with a possible reduction in the number of personnel. The article notes that all these problems can contribute to the loss of the company's reputation and trust in it.
In today's conditions, the digitization of the organization's management processes requires the restructuring of its entire management system and the development of standards necessary for effective management, therefore, the use of existing own experience and knowledge necessary for the profitable operation of the company in the conditions of digitalization of the economy is relevant.
Downloads
References
Wrede, M., Velamuri, V. K., Dauth, T. (2020). Top managers in the digital age: Exploring the role and practices of top managers in firms' digital. Managerial and Decision Economics, Vol. 41, №8, 1549-1567. Retrieved from https://doi.org/10.1002/mde.3202 [in English].
Shevtsova, H. Z. (2012). Synerhetychnyy menedzhment yak kontseptsiya orhanizovanoyi synerhiyi v upravlinni pidpryyemstvamy [Synergistic management as a concept of organized synergy in enterprise management]. Ekonomika promyslovosti, №1-2, 202-214 [in Ukrainian].
Müller Klaus-Christoph. (2017). How to Find the Right Strategy for Your Enterprise. NTT DATA Business Solutions. Retrieved from https://itelligencegroup.com/wp-content/usermedia/expert-paper-digitization-strategy-glo-en.pdf. [in English].
Tornkhill, D. (21.01.2016). «Chetverta Promyslova revolyutsiya» Klausa Shvaba ["The Fourth Industrial Revolution" by Klaus Schwab]. Zbruch. Retrieved from https://zbruc.eu/node/46560 [in Ukrainian].
Umnov, A.L. Internet rechey (ohlyad kontseptsiyi) [Internet of Things (concept overview)]. Retrieved from https://ecoimpact-ple.com/documents/411.html [in Ukrainian].
Tupkalo, V.M. (2016). Biznes – inzhynirynh suchasnykh protsesno – oriyentovanykh pidpryyemstv: monohrafiya [Business - engineering of modern process-oriented enterprises: monograph]. Kyyiv: DUT [in Ukrainian].
Natsionalnyi bank Ukrainy. Stratehiya Natsionalʹnoho banku Ukrayiny do 2025 roku [Strategy of the National Bank of Ukraine until 2025]. Retrieved from https://bank.gov.ua/admin_uploads/article/Strategy_NBU.pdf [in Ukrainian].
Shlapak, O. A., Kovalenko, O. O. (2017). Modelʹ bahatokryterialʹnoyi optymizatsiyi komunikatsiynoho seredovyshcha pidpryyemstv [A model of multi-criteria optimization of the communication environment of enterprises]. Investytsiyi: praktyka ta dosvid, №11, 43–48. [in Ukrainian].
The Nine Elements of Digital Transformation. Retrieved from. Retrieved from https://sloanreview.mit.edu/article/the- nine-elements-of-digital-transformation/ [in English].
Yusupova, O.A. (2016). Internet-bankinh yak napryam didzhytalizatsiyi bankivsʹkoho biznesu: stan, problemy, perspektyvy [Internet banking as a direction of digitization of banking business: state, problems, prospects] Finansova analityka. Problemy ta rishennya, №34(316), 12-15 [in Ukrainian].
McKinsey&Company (2020) Zvit pro upravlinnya – McKinsey [Management report] Retrieved from https://www.mckinsey.com/~/media/mckinsey/locations/europe%20and%20middle%20east/ukraine/overview/management-report-2020.pdf. [in Ukrainian].
Verkhovna Rada Ukrainy (2018). Rozporyadzhenni KMU «Pro skhvalennya Kontseptsiyi rozvytku tsyfrovoyi ekonomiky ta suspilʹstva Ukrayiny na 2018–2020 roky ta zatverdzhennya planu zakhodiv shchodo yiyi realizatsiyi» [Decree of the CMU "On the approval of the Concept of the development of the digital economy and society of Ukraine for 2018-2020 and the approval of the plan of measures for its implementation"]. Retrieved from https://zakon.rada.gov.ua/laws/show/67-2018-%D1%80#Text [in Ukrainian].
Ilʹyin, I.V., Svyetunʹkov, S.H., Kalyazina, S.YE., Bahayeva, I.V. (2019). Osnovni trendy tsyfrovoyi transformatsiyi biznesu [The main trends of digital business transformation]. Nauka i biznes: shlyakhy rozvytku, №7 (97), 137-143 [in Ukrainian].
Safronchuk, M. V. (2018). Vplyv tsyfrovoyi transformatsiyi na biznes i dilove seredovyshche [The impact of digital transformation on business and the business environment] Tsyfrova ekonomika, T. 3, №2, 38-45 [in Ukrainian].
Smirnov, S. A., Sharafutdinov, D. R., Yaburova, D. V. (2018).Transformatsiya systemy upravlinnya pidpryyemstvom pry perekhodi do tsyfrovoyi ekonomiky [Transformation of the enterprise management system during the transition to the digital economy] Pidpryyemnytstvo, T. 19, №5, 1711-1722 [in Ukrainian].
Kannan, P. K., Hongshuang, A. Li. (2017). Digital marketing: a framework, review and research agenda. Inter- national Journal of Research in Marketing, №34, 22‒45 [in English].
Copyright (c) 2023 Financial and credit systems: prospects for development
This work is licensed under a Creative Commons Attribution 4.0 International License.
