Comunicative technologies in education as a key to success of teaching

Abstract

The article deals with the essence of communicative technologies in education. Communicative technologies are analyzed at two levels- macro- level and meso- level. At the macro level communicative technologies are oriented at drawing students’ attention to the higher educational institution and specialty to secure competitiveness of higher educational institution and form the loyalty of consumers of education service. At the meso- level communicative technologies help to structure, plan and realize the teaching process. During this stage communicative technologies should be various and make the students be active participants of the teaching process and secure intellectual interaction with the lecturer. It is suggested to use seven variants of communicative technologies: «short interpretations», «evaluation tasks», «creative tasks», «role stereotype tasks», «secret models», «story telling tasks», «initiative tasks». They can be used with consumers of five groups: «individuals», «distant», «aggressive deviants», «silent speakers», «not interested».   Heterogeneous audience is an important factor of choosing communicative technologies, because it demands the use of different communicative technologies. Communicative technologies develop creative, analytical, team –building, evaluation and other skills of students. These skills provide feedback communication and successful teaching and secure leadership in future profession.