Modern marketing methods for promoting products of domestic manufacturing enterprises

Abstract

The article determines modern marketing methods for promoting the products of domestic manufacturing enterprises. Marketing opportunities on the Internet are significantly higher than in other communication tools. Internet advertising enables domestic manufacturers to expand both the domestic sales market and provides access to foreign markets. An important advantage of the Internet for product promotion is the constant development of Internet technologies and the emergence of modern methods of promotion. Internet marketing has great potential in such parameters as reaching the target audience; questionnaires and surveys of the target audience; efficiency in obtaining results; high level of reliable results.

The use of the Internet can significantly reduce the cost of promoting products on the market for domestic feed-producing enterprises, as the cost of advertising on the Internet is lower than in print media. The Internet allows the marketer to determine the profile of the target audience: gender, age, income, education and demands.

The analysis of the main methods of promoting feed products on the Internet has been carried out, they are information search using search engines, search using thematic web servers, the practice of exchanging links between servers, marketing research of Internet users and others.

A strategy has been developed to promote feed production of KKZ LLC on the Internet through the use of cookie files. Domestic manufacturers can use cookie files in order to avoid imposing the same advertisement on the user, and also allow to track the number of one type advertisements shown to the user.

Promotion of feed products of KKZ LLC on the Internet is advisable to carry out using its own website; its optimization will increase the number of visitors from both highly specialized and general thematic social networks.