CULTURE OF LIFE CREATIVITY AS A PHENOMENON OF PERSONAL BEING IN THE MODERN WORLD

Abstract

The article examines the culture of life-creation as a phenomenon of personal existence in the context of globalization and civilizational transformations of the modern world, covering the socio-cultural, economic, spiritual-value and technological spheres. The relevance of the study is due to the growing need of modern man for conscious self-creation, reflective understanding of his own life experience, and the formation of an individual life strategy in conditions of postmodern uncertainty, fragmentation of meanings, and changes in axiological guidelines.

The focus of scientific attention is on the problem of the culture of life creativity, which is interpreted as an integrative characteristic of the personality and combines value-ideological, activity-creative, and reflexive-semantic components. The author emphasizes that the modern humanitarian paradigm – in philosophy, psychology, and pedagogy – requires a rethinking of creativity not only as a professional or artistic competence, but as a universal way of being human, aimed at a harmonious combination of freedom, responsibility, and self-realization.

The purpose of the study is to theoretically substantiate the culture of life-creativity as a holistic phenomenon that forms the basis for self-determination, moral and value choices, and the construction of life meaning. The methodological basis of the article is formed by cultural, phenomenological, person-centered and psychological approaches, which ensure the interdisciplinary nature of the analysis. In the process of research, the leading scientific concepts of life creation were generalized, and a conceptual and categorical basis was formed for further empirical explorations.

The result of the study was the identification of key components of the culture of life creativity as: the ability to make value choices, reflect on life, self-determination, as well as the ability to create meaning and transform the environment. The importance of creating educational and social conditions for stimulating the life-creating activity of the individual is emphasized.

The conclusions substantiate that the formation of a culture of life-creating should become a priority direction of modern educational, psychological and socio-cultural policy. Prospects for further research are seen in the creation of diagnostic tools for measuring the level of a person's life-creating culture, as well as in the development of programs for the development of life-creating potential in the educational environment, professional training, and personal growth practices.