THE PROBLEM OF SEMIOTIC PERSONALITY IN CULTURE

doi:10.26565/2226-0994-2024-70-15

Mariia Havriushenko V.N. Karazin Kharkiv National University https://orcid.org/0009-0006-9370-0090

DOI: https://doi.org/10.26565/2226-0994-2024-70-15

Keywords: semiotics, semiosphere, semiotic personality, cultural texts, creation of culture

Abstract

The article develops the philosophical concept of a semiotic personality, capable of identifying, storing, and generating signs and symbols in the semiotic space of culture, which is formed under the total semiotization of humanitarian knowledge. Referring to Y. M. Lotman's conceptual apparatus to the concept of the semiosphere, it analyzes features of the semiotic space of culture, such as dynamism, heterogeneity, asymmetry, binary, and a complex system of memory, defining it as anthropological. The border of the semiosphere is determined to be one of the main primordial mechanisms of the semiotic self-personality. The internal and external boundaries of the semiosphere enable the individual to process information, identify, represent, and store it as signs-symbolic codes. The concept of the semiosphere-semiotic personality boundary is associated with anthropological characteristics of semiotic space, such as binary, asymmetry, and heterogeneity. Through these important features, a semiotic personality interacts with texts and with other semiotic personalities, identifying the cultural space as either it's own or different from it own. The result of this interaction is the generation of meanings embodied in cultural texts within the semiosphere. These are capacious dynamic signs-symbolic codes of human experience that influence the long-standing behavioral patterns of a semiotic personality. The continuity of this process of generating meanings by semiotic personalities, embodied in texts of culture within the semiosphere, indicates the anthropological characteristic of semiotic space – dynamism. The research focuses on understanding the semiosphere as both a conceivable and embodied sphere. The generated cultural texts are stored in the semiosphere at a collective semiotic level, indicating it's anthropological feature – a complex memory system. The existence of culture is designated as the existence of symbols and signs in semiotic space (in the semiosphere), and the existence of a person in culture as a semiotic personality (the border of the semiosphere). Accordingly, it is concluded that culture, the semiosphere, and the semiotic personality have identical anthropological characteristics due to the integrity of the semiotic subject and object in the human-culture system identified during the research process.

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Author Biography

Mariia Havriushenko, V.N. Karazin Kharkiv National University

PhD Student, Faculty of Philosophy

V. N. Karazin Kharkiv National University

4, Maidan Svobody, Kharkiv, Ukraine

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