QGIS and Google Maps as visualization tools in the study of territorial identity

doi:10.26565/2075-1893-2025-42-02

Vladyslav Bobyr Institute of Geography of the National Academy of Science of Ukraine https://orcid.org/0009-0001-6253-5524

DOI: https://doi.org/10.26565/2075-1893-2025-42-02

Keywords: territorial identity, identity markers, GIS, QGIS, Google Maps

Abstract

The purpose of the article is to substantiate the feasibility of using Google Maps and QGIS as tools for visualizing markers of territorial identity, as well as to demonstrate the possibilities of their integrative application for research and educational purposes using the example of labeling objects that reflect the territorial identity of the population of Kyiv.

Main content. Within the framework of the study, 22 objects of symbolic significance to the city’s identity were identified and mapped using a two-stage approach. Initial geolocation and categorization of the objects were carried out in Google Maps, which provided a user-friendly interface for preliminary spatial markup. The data were then exported in KML format and imported into QGIS, where they were integrated into a multilayered thematic map, complemented by base cartographic layers and a polygonal layer of Kyiv’s administrative boundaries. The resulting analytical map contains identity markers grouped into three categories: cultural heritage sites, educational and scientific institutions, and enterprises and institutions.

Conclusions. The combined use of Google Maps and QGIS effectively merges the accessibility of initial data collection with the analytical and visualization capabilities of professional GIS software. The proposed methodology is recommended for studies of local identity, urban spatial analysis, and the integration of GIS tools into geographic education. The digital visualization of identity markers enhances the understanding of the spatial structure and mental image of the city.

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Author Biography

Vladyslav Bobyr, Institute of Geography of the National Academy of Science of Ukraine

Postgraduate student

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