The tabloid discourse of American presidents of the twenty-first century

Abstract

The article focuses on the analysis of the conceptual and communicative aspects of the 21^st century US presidential discourse, which is influenced by the media and has the properties of the tabloid. Tabloid media are characterized by simplified content, they are overwhelmed by emotions, often focused on aggression. The phenomenon of tabloidization, simplification and stereotyping of contemporary US culture can be seen in the public discourse of presidents George W. Bush (junior), Barack Obama, Donald Trump. The most prominent tabloid characteristics of the presidential discourse are simplicity and stereotypical information, the use of manipulative and imposing strategies, high emotionality, engagement with the audience, a combination of colloquial and literary vocabulary, stylistic hybridization. The taboid presidential discourse is intended to facilitate citizens' reactions, manipulate their consciousness and passions, transform their worldviews and value systems, and thus stimulate the implementation of the actions imposed in the discourse.