Cognitive-discourse approach as a methodology for the analysis of intercultural communication

doi:10.26565/2306-6687-2018-58-08

H. J. Sereda Kharkiv National University of Radio Electronics https://orcid.org/0000-0002-1802-2174

DOI: https://doi.org/10.26565/2306-6687-2018-58-08

Keywords: communication, discourse, cognitive-communicative paradigm, socio-cultural conditionality of discourse

Abstract

The given work is devoted to the methodology of analysis of intercultural communication. The cognitive-discursive approach is the way to methodologically correct understanding and interpretation of language categories and development of optimal form of voice messages in order to achieve a successful communication. Cognitive-discursive approach allows us to consider discourse as an integrative phenomenon, thought-communicative activity, which takes place in a broad socio-cultural context.

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Author Biography

H. J. Sereda, Kharkiv National University of Radio Electronics

Faculty of Information and Analitical Technologies and Management. Senior Lecturer of the Department of Economic Cybernetics and Management of Economic Security

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