Theoretical foundations of GOVTECH communications in public administration
Abstract
The article explores the role of GovTech communications within the field of public administration. It analyzes modern research reflecting recent shifts in the core communication channels utilized by public authorities. The study determines the critical importance of implementing digital information exchange and artificial intelligence in public management. Special emphasis is placed on the concept of Algorithmic State Architecture (ASA), the application of which is actively expanding among public authorities in the world’s leading countries. The article highlights both the challenges and successful examples of utilizing digital communication tools in developed democratic societies. It is established that the effectiveness of communication interaction in the modern world depends on the ability of public authorities to rapidly adapt to digital transformations. The study notes that digital transformation processes are exerting an increasing influence on the development of public governance. Furthermore, the experience of various states regarding the use of advanced digital communication tools by government bodies is analyzed. The article presents initiatives aimed at improving the communicative interaction between public authorities and citizens through innovative technological approaches, including GovTech communications.
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