ФІЛОСОФСЬКА МЕДІААНТРОПОЛОГІЯ: ПРЕДМЕТ І СТРАТЕГІЇ

Abstract

Стаття присвячена дослідженню філософських стратегій сучасної
медіаантропології. Проблема «людина і медіа» аналізується в контексті більш широкої
проблеми «людина і техніка», що дозволяє розглядати медіаантропологію в контексті
філософської антропології техніки.

Д.В. Петренко ФИЛОСОФСКАЯ МЕДИААНТРОПОЛОГИЯ: ПРЕДМЕТ И СТРАТЕГИИ Статья посвящена исследованию философских стратегий современной медиаантропологии. Проблема «человек и медиа» анализируется в контексте более широкой проблемы «человек и техника», что позволяет рассмотреть медиаантропологию в контексте философской антропологии техники. Ключевые слова: медиаантропология, техническое, чувственность, аудиальность, медиальность.

D.V. Petrenko PHILOSOPHICAL MEDIAANTHROPOLOGY: THE SUBJECT-MATTER
AND STRATEGIES The article deals with the research of the philosophical strategies of
modern mediaanthropology. The problem “a man and media” is analyzed in the context of a
much wider problem “a man and technology”. It allows considering mediaanthropology in the
context of philosophical anthropology of technology.
The examination of philosophy of media of the first half of the XX century allows
allocating of four strategies for understanding the subject “a man and media”. The first strategy
is a projective one. Herein, media is realized as a projection of the human potential. The
grounds for evolution of human abilities are proclaimed to be the main task of philosophy. The
second strategy is a transcendental-critical one. It is based on the statement that media realizes
interests of the latent social, economical or political forces. The given forces are defined as
destructive ones when concerning a man. The task of philosophy is to identify and to define these
forces.The third strategy is an immanent-critical one. This strategy is oriented to historical
studies of media. Herein, the media itself is considered as an independent phenomenon.
Philosophy, in this case, designates the criteria of danger and identifies their manifestations in
the history of media.
The fourth strategy is a reconstructional one. The main task of the given strategy is to reproduce
the history of media and its anthropological aspects in a neutral way. The reconstructional
strategy implicitly relies on the philosophical background. The given background determines a
particular understanding of history, technology, nature and a man.
Keywords: mediaanthropology, technical, sensuality, auditory, medial.