Substantiation of the Motivation of Global Digital Nomads for their Engagement In the Post-War Industrial Recovery of Ukraine

doi:10.26565/1992-2337-2024-1-01

Oleksiy Gibadullin Director of HR at UBC Group, 7 Lermontovska Street, Kharkiv, 61024, Ukraine https://orcid.org/0000-0002-8574-7941
Oleksandr Melnychenko Kharkiv National Medical University, 33 John McCain Street, Kyiv, 01042, Ukraine https://orcid.org/0000-0001-5021-9025
Volodymyr Zolotarev V. N. Karazin Kharkiv National University, 4 Svobody Sq, Kharkiv, 61022, Ukraine https://orcid.org/0000-0001-8924-3268

DOI: https://doi.org/10.26565/1992-2337-2024-1-01

Keywords: digital nomad, industrial policy, industrial recovery, strategic industries, industry, skilled labor force, public administration.

Abstract

The article proposes to consider the phenomenon of digital nomadism from the perspective of an intellectual and labor resource necessary for the implementation of recovery projects in the Ukrainian industry of regions already today. The aim of the article is to substantiate the impact of the modern motivation of global "digital nomads" on the formation of a new way of engaging them in new private and public projects for the post-war recovery of Ukraine's industry. The first half of the article provides an analytical overview of the motivational portrait of a digital nomad as a driving force for building a mechanism for engaging them in joint recovery projects, reveals the peculiarities of leadership and communications within the digital nomad system as a basis for building interaction between the state and digital nomad business owners. The second half of the article directly offers the author's view on building an algorithm for working with digital nomad business owners, developing a mechanism for engaging them in joint projects for the recovery of regional industries, and building a further systematic work for the sustainable development of Ukrainian regions. The basis for the successful implementation of the mechanism for attracting digital nomads should be taking into account the motivational component and the peculiarities of the system as the basis for building joint interaction processes. It is extremely important to adhere to the principles of rationality and mutual respect, avoid manifestations of authoritarianism and declarativeness in relationships, and reasonable limits of creativity.

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Author Biographies

Oleksiy Gibadullin, Director of HR at UBC Group, 7 Lermontovska Street, Kharkiv, 61024, Ukraine

PhD in public administration, Director of HR at UBC Group,
7 Lermontovska Street, Kharkiv, 61024, Ukraine

Oleksandr Melnychenko, Kharkiv National Medical University, 33 John McCain Street, Kyiv, 01042, Ukraine

Dr.Sc. in public administration, professor,
professor at the Department of Public Health and Public Health Management,
Kharkiv National Medical University,
33 John McCain Street, Kyiv, 01042, Ukraine

Volodymyr Zolotarev, V. N. Karazin Kharkiv National University, 4 Svobody Sq, Kharkiv, 61022, Ukraine

PhD in economics, professor,
deputy director of the, Education and Research Institute of Public Administration
of V. N. Karazin Kharkiv National University,
4 Svobody Sq., Kharkiv, 61022, Ukraine

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