Popular scientific programs in modern Ukrainian TV space: domestic and foreign content

Abstract

Popularization of science is an integral part of work of media. Given the fact that the number of scientific discoveries and the pace of development of world science are steadily growing, the media are to promote the science by an accessible and understandable language to the mass audience. The article analyzes the position of the programs, movies and TV shows with popular science content in the domestic television. We can popularize science in modern TV space in two ways: using mass or specialized channels. We found which specialized channels provide airtime to popular scientific programs and how they relate to each other thematically. It is studied the percentage of Ukrainian TV channels which provide scientific and popular programs with airtime, and at what time most of such programs are broadcast. The correlation of domestic and foreign scientific and popular programs in today’s Ukrainian television is reviewed. It is revealed of thematic areas of programs provided most of the broadcast, as well as some subjects not paid enough attention to domestic channels.