Geterostereotyping of Ukraine in the qualitative British press

Abstract

The research is dedicated to the phenomenon of geterostereotyping of Ukraine on the pages of the qualitative British newspapers. The background and the key factors that influenced the stereotyping process at the present stage due to the current mass-media, information and technology processes in the journalism industry were examined. Among those processes the authors point to PR techniques and the homogenization of the media content, the reducing role of a journalist in creating media messages and the growing influence of the reports made by the news agencies. The main geterostereotype forms that represent our country are identified. The research scrutinises the dominance of the negatively connoted concepts that are related to the ethnonym Ukraine in the media discourse