„MIRROR EFFECT” AS A POLITICAL MARKETING PROBLEM
Keywords:
mirror effect, political marketing, applied political science, political, market, political field, political technologies, political product, programming of the demand, models of consumer behaviorAbstract
The connection between concept of “Mirror effect” and modern development level of political marketing technologies is studied. The impact of “Mirror effect”, that it makes on the process of development and use of political products is researched.
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