„MARKETING” STRATEGIES OF TERRORISM
Keywords:
terrorism, „marketing” strategies of terrorism, audience, mass mediaAbstract
In the article, the phenomenon of „marketing”, „soft” strategies of terrorism (i.e. those of „presenting” and „legitimizing” terrorist violence) is analyzed. Main „soft” strategies (such as strategy of segmentation, strategy of positioning, strategy of using marketing communications) are outlined. Circumstances under which „soft” strategies of terrorism may be relatively effective are considered. Some suggestions with regard to blocking the effect of these strategies are made.Published
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