STRATEGY OF THE NATIONALBRANDING OF UKRAINE: KEY STAGES OF THE REALIZATION
Abstract
The article deals with the essence of brand policy, and outlines steps for the development of the national branding strategy of Ukraine, the recommendations formulated to determine the national branding strategy in Ukraine. It is found that in the process of nation branding requires partnership of government, business and society. Moreover, most of the funding of the state of branding should be assigned to a business that no one is interested in how foreign investment and promote their products and services abroad.Downloads
Author’s copyright and licensing.
License Terms: Authors retain copyright and also grant the Journal the right to publish original scientific articles that contain research results and are not under consideration for publication in other issues. All material is licensed under a Creative Commons Attribution License International CC-BY, which allows others to distribute their work with the copyright of this work and recognition of the first publication in this Journal.
If the article is taken for publishing in The Journal of V.N. Karazin Kharkov National University. “Political Science Issues”, the author must sign a copyright transfer agreement. The agreement is sent by post (original document) or by e-mail (scanned copy of the document) to the Editorial Board of the Journal.
By this agreement the author certifies that the submitted material:
- does not violate the copyrights of other people or organizations;
- has not been previously published in other issues and has not been given for publishing to other issues.
The author gives the editorial board the rights to:
- publish the article in Ukrainian (English and Russian) and distribute its printed version;
- translate the article into English (for articles in Ukrainian and Russian) and distribute the printed version of the translation;
- distribute the electronic version of the article, as well as the electronic version of the English-language translation of the article (for articles in Ukrainian and Russian), through any electronic means (placing on the official journal web site, in electronic databases, repositories, etc.).
The author reserves the right without the consent of the editorial board and the founders to:
- Completely or partly use the materials of the article for educational purposes.
- Completely or partly use the materials of the article for writing own theses.
- Use the materials of the article to prepare abstracts, conference reports, and oral presentations.
- Post electronic copies of the article (including the final electronic version downloaded from the journal's official website) to:
- personal web-resources of all authors (web sites, web pages, blogs, etc.);
- web-resources of institutions where authors work (including electronic institutional repositories);
- non-profit, open-source web resources (such as arXiv.org).
