Corporate symbols as a component of self-representation practices of Kharkiv University during the late 20th – early 21st century

Abstract

Using the comparative and semiotical approaches, the article investigates a use of various symbolic forms in self-representation practices of Kharkiv University during the late 20th – early 21st century. We note that the characteristic feature of this process’s modern stage is a construction of university symbols’ new forms which are based on international practice and represent a synthesis of traditions peculiar to domestic universities and West European ones. We investigate also the way the peculiarities of formation and functioning of symbols are correlated to a state of the university corporate consciousness