REPENTANCE as a concept objectified by the German maxim, its pragmatic, strategic and tactic potential

Abstract

The article focuses on the concept REPENTANCE that is most often foregrounded by the German language maxim. The author describes its lexical-semantic field, its content and structure, investigating into its pragmatic value and strategic and tactical potential in religious discourse. This article also aims to model the semantic diversity of naming units that represent the concept REPENTANCE verbalized by the German maxim in religious discourse. The maxim is featured to objectivise all the constituents of the concept such as «endeavour», «balance», «atonement» and «reimbursement». This article also demonstrates a global nature of persuasive-prescriptive strategy for religious discourse as the sphere where the maxim functions. The persuasive -prescriptive strategy relies on the subordinate tactics of argumentation, persuasion and assertion.