MODELING INTEGRAL RATING EVALUATION OF INVESTMENT ATTRACTIVENESS OF BANKS

C. В. Лубенець V.N. Karazin Kharkov National University, Svobody Square, 4, Kharkiv, Kharkivs'ka oblast, 61000, Ukraine https://orcid.org/0000-0003-1061-8763
В. В. Гришунін V.N. Karazin Kharkov National University, Svobody Square, 4, Kharkiv, Kharkivs'ka oblast, 61000, Ukraine

Keywords: investment attractiveness, Harrington function, modeling, stimulants

Abstract

The problem of increasing the efficiency of the analysis and evaluation of the investment attractiveness of banks has been considered. It has been determined that one of the most effective approaches to solving this problem is the use of economic and mathematical modeling using stochastic models. A review and analysis of modern economic and mathematical methods and models and possibilities of their use for the evaluation of investment attractiveness of banks have been performed.

On the basis of the research it has been found that integral rating model, based on experts` assessments, is the most appropriate for modeling evaluation of the investment attractiveness of Ukrainian banks. This model is quite simple in construction and usage and allows the study with a limited amount of input data.

The economic and mathematical model of evaluation of investment attractiveness of banks has been developed and implemented. To solve the problem of a large number of calculated output indices of the model it has been offered to use the procedure of successive convolution in which these indicators are grouped according to certain characteristics with appropriate weights. The calculation of the weight coefficients of the model was performed according to Fishburne rule.

The integral index of investment attractiveness is determined on the basis of the calculated performance model and their weights. It has been shown that one of the most effective ways to build an integral index of investment attractiveness of the bank is Harrington`s function of desirability. The idea of transformation of natural values of separate indicators into an extendable scale of desirability is the basis for the construction of this general function.

The practical result is the software implementation of the developed model with the simulation in a software application and the definition of investment attractiveness of the objects which are explored. Experimental studies of the constructed model to verify its adequacy have been carried out. On the basis of the studies and modeling results the rating of investment attractiveness of Ukrainian banks has been built.

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