Internet Institutionalization of Social: Erving Goffman about Functioning of Knowledge between Social Other and Social Third

Abstract

In article the analysis of process of an Internet institutionalization of social through a prism of a number of concepts, in particular E. Hoffman's concepts, is carried out. The main attention is paid to the knowledge constitution of a social landscape in virtual interaction, - including to how exactly the knowledge constitution of virtual and "real" (opposed to internet) social differ among themselves. It is emphasized that the knowledge lying in the base of Internet sociality and "real" sociality, significantly differs not in particulars, but appreciably, in particular in the ratio of social Other and social "Third". The conclusion is drawn that process of transformation of sociality is under significant influence of violently developing sphere of virtual communications, and at the moment the sociology doesn't estimate effects and consequences of this process fully.