How Attractive are American Political Campaign Techniques in Post-Socialist Countries?

Mikhail Beznosov V. N. Karazin Kharkiv National University, 4, Svoboda Sq., Kharkov 61022, Ukraine https://orcid.org/0000-0001-6146-1802

Keywords: political campaigns, electoral process, elections, political consultants, Americanization, political institutions, media

Abstract

In this article, there is an attempt to analyze the spread of American style political campaigning in PostSocialist countries and the elements of this style that are the most widely used in the practice of post-socialist political campaigning. The electoral process in post-socialist polities is influenced by a combination of political campaigning practical elements that resemble those used in the U.S. but with significant degree of adjustment to the socio-cultural realities of the post-socialist countries. There has been found the actual evidence of a significant presence of the American political campaign techniques and political consultants that supports the initial assumption of a diffusion of American electoral practices in most of post-socialist countries.

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Author Biography

Mikhail Beznosov, V. N. Karazin Kharkiv National University, 4, Svoboda Sq., Kharkov 61022, Ukraine

PhD in sociology, associate professor, Department of Political Sociology, m.a.beznosov@karazin.ua

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