The image of paralympians in modern creolized media texts

Abstract

It has been investigated that creolized media texts are widely represented on the Internet and are actively used by the media and communications. It has been proven that creolized texts have a comprehensive impact on a person’s perception of information. It has been established that a large number of creolized media projects cover Paralympic competitions and significantly influence the formation of public opinion on the image of a person with disabilities. The creolized media texts of the social network Facebook and a number of well-known Ukrainian media have been analyzed, as a result of which it has been found that most often they are partially creolized, the text is inextricably connected to the photo and becomes a single whole, illustrations, used in such texts, are equivalent, besides, a certain part of the information is transmitted mainly by icon means. It has been determined what functions the image data performs in the creolized media. The main ones include an attractive, informative, expressive, emotic, symbolic, illustrative, image creation functions. Verbal and icon elements positively influence the recipient and form in their consciousness the image of a person with disabilities, who appears strong, resilient and, despite all the circumstances, always wins.